Hey, it’s Chris.
In today’s issue:
a16z on software development and vibe coding
The Framework for Founder-Led Thought Leadership
Content for You
Content from a VC: a16z on the Future of Software Development
Developing software has changed. Literally everyday there is a new development making it easier to create software. (I’ve personally built 6 apps myself, including the Learning Journal.) In this episode, some of the smartest developers discuss the way programming has changed and why it’ll never be the same.
Deep Dive: The 3-Part Framework for Founder-Led Thought Leadership
Thought leadership is important. If you don’t have a mountain of cash to advertise your business, you need a brand. Now this doesn’t mean posting nonstop online or never focusing on product. It’s really about prioritizing content so you can connect with your ideal prospects on a consistent basis.
Founder thought leaderships builds relevance in your marketplace. This is why if you make it a priority to build thought leadership into your marketing, you’ll get results a lot faster versus the founder who waits until their launch to get started on their content.
Part 1: Your Perspective
The most memorable founders stand for something. They have a point of view that’s bold, specific, and earned. It doesn’t need to be contrarian or disrespectful.
Ask yourself:
What broken belief are you here to challenge?
What’s your unique insight from building in this space?
What do your customers or competitors consistently miss?
A strong POV isn’t just about hot takes. It’s how you plant a flag that others can rally around.
For me, I believe every startup should be making content for their business. Everything I do with my company, software and agency helps me with this process.
Part 2: Your Spreadable Idea
The best ideas often die because they’re poorly packaged. If you want your thoughts to spread, they need good framing. Think of it this way, your ideas need to be spread to others in the marketplace, influencers and even investors.
Some quick wins:
Name your frameworks (ex: “Next Round Ready,” “The Valuation Trigger”)
Use analogies to explain complex ideas
Break down your process into steps, lessons, or checklists
Clarity = credibility.
Part 3: Showing Proof
Nothing builds trust like receipts. You don’t need 100k followers—you need proof that you’re doing the work. If your software or resource has helped even one person get a result, you’re successful. Those are the stories you want to lean on as often as possible.
This can look like:
Sharing traction, screenshots, or lessons from live experiments
Highlighting customer wins
Documenting the build, not just pitching the product
Founders who show progress (even small wins) signal momentum-and momentum is magnetic.
Getting Started
Want help building your content strategy? Get your Founder Content Scorecard or book a call with me.